FARMERS BRANCH, Texas, July 7, 2015 — Ironclad Performance Wear Corporation (ICPW), the recognized leader in high-performance task-specific performance work gloves, announced today that, in June, it commenced shipments to the retail trade of the new Ironclad EXO collection. During July, the Company will also add this new collection to its online offerings.
“EXO offers Ironclad consumers and retail partners an exceptional new value proposition,” commented Bryan Griggs, Ironclad’s Executive Vice President of Sales and Marketing. “Our goal was to create both a compelling value and better purchase experience for the retail consumer. Our initial responses show this collection has application and opportunity at retail in and outside the USA, and within industrial channels of distribution.”
The EXO collection was created through the combined effort of Ironclad’s new development, supply chain and merchandising teams. The product offering leverages exceptional design and engineering with both new and proven performance materials, across a series of task specific and feature focused gloves. The collection also leverages compelling consumer friendly point of sale options, including gift with purchase offerings.
Shawn Norfolk, Ironclad’s Vice President of Marketing added, “Our team’s vision for EXO was to allow everyone to experience and benefit from the fit, durability and performance that has made Ironclad the trusted brand of industrial athletes everywhere. We compromised nothing in creating this new line that extends the Ironclad tradition.”
“Ironclad EXO marks another step in building the new Ironclad,” remarked Jeff Cordes, Ironclad’s President and CEO. “EXO is not just a better product; it brings a different vision of value to the consumer and merchant alike. Our team has created a program that brings not only exceptional product, but new leadership in merchandising for our retail partners.”
To see the entire collection, please visit www.ironcladexo.comAbout Ironclad Performance Wear Corporation
Ironclad Performance Wear is a brand leader in technical, task-specific, performance work gloves, having created the performance work glove category in 1998. The Company continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for numerous industries, including oil & gas exploration, automotive, construction, as well as police, fire, first-responder and military. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad’s gloves are available through industrial suppliers, hardware stores, home centers, lumber yards, auto parts stores and sporting goods retailers nationwide, and through authorized distributors in North America, Europe, Australia and Asia.
For more information on Ironclad, please visit www.ironclad.com .
William Aisenberg, CFO